Course Name

People-Leader-Goal (PLG) Sales Leadership Model


Cancelled due to COVID-19 pandemic

Regular Rate:

Php 6,400.00

Early Eagle Rate:

Php 5,900.00

People-Leader-Goal (PLG) Sales Leadership Model


In today's sales leadership landscape, it's tempting to think that the leader is the most important character in the leadership story of an organization. It's not. It's the people. When leaders patronize their own idea that they are the most important character in the leadership story of an organization, they miss a very crucial piece of information: the only reason they're called leaders is because of the people. Most would say that the people are clueless about where they should go and how to get there without a leader directing their path. They feel that it is enough reason for them to be at the center of leadership.

In this module, we will define Stepback Leadership as a philosophy using People-Leader-Goal (PLG) Sales Leadership Model. It will help transform your people from a commission to a mission mindset, from self-serving to selfless method, from tactical to strategic approach.

Who should attend

Sales Leaders, Sales Executives, Sales Managers, Sales Supervisors.

After the course, you will:

  1. Familiarize with the PLG Sales Leadership Model;
  2. Understand the three characters in a sales leadership story namely
    customers, salesperson, and goal; and
  3. Learn about the mindset-method-strategy approach in running a sales
    team or organization.

I. Introduction to PLG Sales Leadership Model

II. The Goal Equation (Destination)

III. The Leader Equation (Direction)

IV.  Characteristics of a Filipino Leader

V.  The People Equation (Function)

VI. Workshop on the PLG Canvas

Mr. Lloyd Abria Luna is the founder and CEO of Stepback, a leadership and culture development company that helps leaders and organizations see the bigger picture in life and at work. He has been an Asian motivational speaker for 15 years, delivering an average of 120 inspirational speeches annually.

He is the first Filipino to represent the Philippines in Global Speakers Summit, the first to speak in a French and European Speakers Convention, the first to become member of the board of Global Speakers Federation, and the first Registered Speaking Professional in the Philippines.

He is the youngest board member of the Global Speakers Federation, a $1B industry that has an extended reach to over 53,000 thought leaders that impact over 50,000,000 households every year. It has 15 membercountries worldwide including the Philippines. Lloyd is the founder and president of Philippine Association of Professional Speakers.

Register Now