Course Name

Real Estate in the Digital Economy: During and After the Pandemic


Regular Rate:

Php 59,000

Early Eagle Rate:

Introductory Price: Php 41,000

Real Estate in the Digital Economy: During and After the Pandemic


The Covid-19 Pandemic has affected everyone globally. It has forced many to work remotely from home and businesses to cease operations during lockdowns. The sudden need to adapt to the changes and challenges posed by the pandemic has impacted the manner in which we use real estate – particularly in the office, shopping and hotel sectors. 

The Philippines, being one of the hardest hit countries in Asia, felt the jolt and the pressure to quickly become agile in approaching the unforeseen. While many  businesses have responded swiftly to transform their businesses for survival, these questions may yet remain unanswered for some in the local real estate industry today:

  • How do we put to better use and maximize real estate at this time?

  • What can we do to redesign real estate to address the current changes in demands and needs of the market?

  • How do we ensure that business activities and our lives go on during this period and post-pandemic? 

  • What can we learn from the businesses that continue to do well during this time and those that are preparing for the post-pandemic future?  

  • What will it take to ensure success in the real estate business at this time?  

The world's response is showing promise through new business models and digital platforms and some businesses are able to survive and even thrive during the pandemic.  In this learning session, the seasoned international real estate practitioners will provide insights and assessments on the impact of the pandemic to the local real estate landscape.

Furthermore, with fast changes occurring in the business world driven by new business models, international flows of funds and new digital technology, this session hopes to shed light on approaches done internationally that may be adaptable for the Philippine market. 

One of the highlights of this session is the role of digital technology in strengthening real estate business not only for the present but as a preparation for the post-pandemic world. 

Real Estate in the Digital Economy is exclusively offered by the Ateneo Graduate School of Business - Center for Continuing Education  in collaboration with VestAsia Group of Singapore.

Who should attend

Professional managers already involved in the real estate business from heads of business units to senior executives with P&L and investment decision making responsibilities.  This course is also useful for business leaders in financial, real estate consulting, brokerage, appraisal firms, architectural, cost management and engineering firms involved in large commercial developments and professionals in Corporate Real Estate.

This includes decision-makers, senior and support managers in Development Planning, Project Management, Finance, Business Development, Site Acquisition, Marketing, Corporate Real Estate, Real Estate Investment, Urban Planning, Engineering, Architecture, Real Estate Analysis & Development Strategy and Real Estate Funds.

After the course, you will be able to:

1. Learn the roles of the various property professionals involved in the entire development  process; 

2. Learn the important roles of various stakeholders in real estate; 

3. Understand the key factors leading to successful real estate development, investment and marketing;

4. Provide and understand the fundamentals of the real estate as an enterprise in the face of a fast changing business world driven by digital technology; and

5. Examine the implications, benefits, and expected outcomes of digital tech on real estate during and post pandemic.


I. Real estate as an asset class
   Concepts and characteristics of real estate
   A. What’s ‘real’ about real estate?
   B. All about “Location, Location, Location”?
   C. 3 Lives’ of real estate

II. Institutional framework of real estate
    Impact of urban governance and planning
   A. Public interest and government intervention
  B. Future proofing cities and real estate

III. Real estate investment & management
   A. Yield play or capital gain?
   B. REITs What, Why and How?

IV. Importance of the customer experience in a digital world during and post-pandemic

V. Proptech and real estate during the pandemic and after

  1. Using technology & Smart Systems to redesign the usage and meet new demands in how space will be used.

  2. How digital tech and smart sensors are helping to make real; estate more efficient and how they can maximize the value of real estate.

  3. The growing significance of Green Buildings and health / wellness aspects of real estate.

  4. Some key concepts in helping real estate businesses and their asset management systems to be future ready.

Director (Real Estate Advisory), Vestasia Group

Mr. Harold Tan has 38 years of experience covering all sectors of the real estate market.  He has held senior positions in real estate conglomerates such as Keppel Land, Ascendas, Frasers-Centerpoint, Jones Lang LaSalle and JTC Corporation. He advises real estate developers, investors, real estate private funds and REITS on development mix, highest and best use, market opportunities and gaps, exit strategies, marketing mix and deal structuring while spotting business and tech trends affecting real estate.  His experience spans mixed use commercial developments, serviced residences, shopping malls, hi-tech business parks and mega townships in China, ASEAN countries, India and Australia. He was a professor at National University of Singapore and taught at the Dubai Real Estate Institute, the International Council of Shopping Centers (USA),  Asian Institute of Management (Manila) and Temasek Wealth Management Institute (Singapore) .

Director (Real Estate Advisory), Vestasia Group

Dr. Boaz Boon was formerly Senior Vice President at CapitaLand Ltd, specializing in regional research and strategies.  While at Capitaland, hisresearch supported the investment and management of Capitaland’s over USD 50 billion investments all over the world, covering markets such as

China, Singapore, Malaysia, Vietnam, Thailand, Indonesia, Japan, India, UAE, Kazakhstan, Russia and London. He has trained thousands of participants in customised courses for Capitaland, JTC Corporation and various other companies and has worked with  IDEO (a design and innovation consulting firm) on innovating shopping malls of the future, NUS-ISS on offices of the future and delivered innovation seminars in cities like Shanghai, Beijing, Shenzhen and Guangzhou.

He also graduated from the National University of Singapore in real estate and went on to do his PhD at Cambridge University in UK.

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